Privacy policy

Privacy Policy

1. Introduction

This Privacy Policy describes how Arturel (“we”, “us”, or “our”) collects, uses, and shares your personal data when you visit or make a purchase from arturel.com (the “Site”).

Depending on your location, your data is handled by the relevant legal entity:

European Union and Rest of World

Arturel ApS
Søren Frichs Vej 54b
8230 Åbyhøj
Denmark
VAT: DK43981536

Acts as data controller under GDPR

United States

Arturel Inc.
370 Jay St, 7th Floor
Brooklyn, NY 11201
United States

Acts as data controller under applicable US law

2. Information We Collect

We collect the following types of personal data:

Information you provide

  • Name

  • Address

  • Email

  • Phone number

  • Payment details

Automatically collected data

  • IP address

  • Browser and device information

  • Usage data

  • Cookies and tracking technologies

3. How We Use Your Information

We use your data to:

  • Process and fulfill your orders

  • Provide customer support

  • Communicate with you

  • Improve our website and services

  • Prevent fraud and ensure security

  • Send marketing communications (where permitted)

4. Legal Basis (EU only)

For customers in the EU, we process your data on the following legal grounds:

  • Contractual necessity (to fulfill your order)

  • Legal obligation (e.g. accounting requirements)

  • Legitimate interests (e.g. improving our services)

  • Consent (e.g. marketing, cookies)

5. Sharing Your Information

We may share your data with:

  • Payment providers

  • Shipping and logistics partners

  • IT and hosting providers (e.g. Shopify)

  • Marketing platforms (e.g. Meta, Google)

We only share data as necessary to operate our business.

6. International Data Transfers

Your data may be transferred outside the EU, including to the United States.

Where required, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • Secure data processing agreements

7. Data Retention

We retain your personal data only as long as necessary:

  • Order data: up to 5 years (legal obligation)

  • Marketing data: until consent is withdrawn

  • Analytics data: limited retention periods

8. Your Rights (EU)

If you are located in the EU, you have the right to:

  • Access your data

  • Correct your data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Data portability

To exercise your rights, contact:
contact@arturel.com

9. Cookies

We use cookies and similar technologies to:

  • Ensure website functionality

  • Analyze traffic

  • Provide marketing and personalization

You can manage your cookie preferences through your browser or our cookie banner.

10. Security

We use appropriate technical and organizational measures to protect your data, including SSL encryption.

11. Complaints

If you are in the EU, you have the right to lodge a complaint with your local data protection authority.

In Denmark, this is:
Datatilsynet (www.datatilsynet.dk)

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page.